News & Careers | 19 June 2024

A HUGE investment in African swimwear, Renewcell rescued and Amazon/SHEIN/TEMU on shaky ground in SA.

Liberian swimwear brand Liberty & Justice secures a $5M private equity investment |

Hello ,

I’m iterating again — sort of? News + careers were originally a single edition.

The general idea: fewer global headlines and a tighter edit of only the most relevant African fashion news and jobs, to make room in my schedule for original reporting & insights to come back on alternate weeks. Give it a read, then hit reply and let me know what you think of combining these editions.

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Across Africa,

Liberian swimwear brand Liberty & Justice — the first African apparel brand to join Target USA’s catalogue — has secured a $5 million line of finance from TLG Capital, Amazon’s SA launch results look unimpressive, consumers and industry are split on their reactions to incoming tax hikes for South African Temu & SHEIN orders, Bathu tops the apparel category of an SA brand index, followed by Maxhosa and Drip, and Artisan Advisory breaks down the elements of a good pricing model.

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Renewcell finds a buyer and sidesteps bankruptcy, SHEIN battles industry sentiment as it prepares to sell shares publicly on the London Stock Exchange, and The Interline releases the first report that examines AI’s impact on the fashion industry.


FEDISA Johannesburg campus manager Janine Starkey is also a consultant whose business has put together a comprehensive kickstart package for new brands, including industry introductions, sampling for 5 items and a professional photoshoot.

The African Fashion Forum has issued a call for entries for their African Fashion Film Awards

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