In The News | 16 February 2023

Jendaya raises a new round, generative AI comes for fashion design, and fashion jobs available in Nigeria, South Africa and Egypt

In The News | 16 February 2023


CIAFE opens enrolment for its African Fashion history course as well as submissions for its new journal & interest registrations for its research network, Fashionomics Africa invites entries for the second cohort of its incubation & acceleration programs and moves its marketplace to Afrikrea, luxury e-comm outfit Jendaya raises new funding, new rumours put Amazon's South African launch date in 2023 Q3/Q4, Jumia struggles to find a path to profitability, how African music is boosting African fashion, and fashion critic Odunayo 'Fashion Roadman' Ojo releases a 2-part documentary on South African fashion.

History of African and Diaspora Fashion - An Introductory Course
The history of African and Diaspora fashion course has been designed to explore the rich history and culture of the fashion industry from various regions on the African continent and in the Diaspora.
ClAFE (Council for International African Fashion Education) in collaboration with the STADIO School of Fashion established the first Journal for African and Diaspora Fashion on the continent. The Journal is a compilation of insightful articles that cover various perspectives about the global fashion…
Jendaya raises funding to scale its Africa-focused luxury e-commerce platform
Jendaya is a luxury e-commerce platform that wants to target African consumers while also exposing African brands to the rest of the world.
Jumia wants to be the “Amazon of Africa.” But it can’t find the customers
Its stock has fallen 70% since its IPO as growth stalls and operating losses mount.
Blog Fashionomics Africa’s Marketplace moves to Afrikrea
Live Webinars Incubator and Accelerator Programs
Who’s winning the apparel game?
There’s been an ocean of difference between the performance of South Africa’s clothing retailers. We look at why
Amazon pushes back launch of South African marketplace
Global eCommerce giant Amazon delays its marketplace launch in South Africa.
From Afrobeats to Amapiano: How music is uplifting African fashion
As music from Africa gains international attention, brands from Burberry to Savage X Fenty are working with Afrobeats giants like Burna Boy to build cultural cache. These organic partnerships are helping fashion brands reach new markets.
Telling stories through colour | Design Indaba
Design Indaba partners with Google to showcase the continent’s creatives through “Colours of Africa”.

Fashion Roadman Ayo Ojo produced a 2-part mini doccie series on a selection of brands, manufacturers and designers across Cape Town's fashion landscape. He's also publishing conversations recorded in the city to his own YouTube channel.
Part 1 | Part 2 (under 30 mins to watch both)


Elsewhere, the Fashion Trust US announces its first cohort of award nominees, weaker than expected sales could mean changes for adidas' deal with Beyoncé's Ivy Park, generative AI for fashion design emerges, Jimmy Choo collaborates with Sailor Moon (right on the heels of Loewe x Howl's Moving Castle), and degrowth denim brand Benim Denim launches.

Fashion Trust U.S.
The FASHION TRUST U.S. is a nonprofit initiative dedicated to discovering, funding, and nurturing young design talent with the aim of helping them build their label into a thriving global brand.
WSJ News Exclusive | Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales
Revenue from the singer’s Ivy Park brand fell more than 50% last year and has been running below internal projections, documents show.
What’s Wrong with Fashion’s Current Business Models?
Has the penny finally dropped?
George Stamelos on LinkedIn: Meet Virgil, A Generative AI Tool for Fashion
💥 Imagine being a Gen Z creator and designing and selling your own fashion collection at lighting speed. Being a brand and creating variations of your…
Getty Names Stability AI in Copyright Lawsuit Over AI Generator
Getty Images has lodged a lawsuit against Stability AI amid a larger rise in cases that center on artificial intelligence.
Hermès Prevails in Trademark Trial Over MetaBirkins NFTs
A jury has sided with Hermès in its fight over digital artworks that mirror the Birkin bag design and bear the name “MetaBirkins.”
Benim Denim – Start-Up Designed to Shut Down
Benim Denim is the worlds first start-up designed to shut down. Most brands are gazing toward becoming the next scale-up. Growing their business, increasing their sales, and maximizing their production. Benim Denim wants to do the opposite together with Renewcell, an award-winning textile-to-textile…
Why Textile Exchange Changed Its Definition of ‘Preferred’ Fiber
It’s part of the sustainability group’s desire to shift the industry toward doing “more good” rather than “less bad.”
Study measures microfibre impact on shrimp and fish - Apparel Insider
Spread the loveOREGON – New research from the US found that found microfibres from synthetic materials as well as cotton … Continue reading “Study measures microfibre impact on shrimp and fish”
Jimmy Choo unveils major collaboration with Sailor Moon, the Japanese anime series


Vane Style is looking for a digital marketer & content creator.

Digital Marketing and Content Creator - Vane Style - The Assembly
Vane Style is looking to hire a Digital Marketing and Content Creator to join their team on a full-time basis.

Plain Tiger is hiring a product information manager; remote option.

Plain Tiger hiring Product Information Manager in South Africa | LinkedIn
Posted 2:15:18 PM. SummaryThe Product Information Manager designs and implements protocols and executes those…See this and similar jobs on LinkedIn.

Superbalist is hiring buyers across departments and senior content leads in marketing; MRP is hiring planners, merchandisers, and a brand head for social media; and Truworths is hiring designers and house models as well as inviting designers to apply to stock YDE.  

58 Superbalist jobs in South Africa (9 new)
Today’s top 58 Superbalist jobs in South Africa. Leverage your professional network, and get hired. New Superbalist jobs added daily.
16 Jobs in Worldwide (1 new)
Today’s 16 jobs in Worldwide. Leverage your professional network, and get hired. New Worldwide jobs added daily.
35 Jobs in Worldwide (4 new)
Today’s 35 jobs in Worldwide. Leverage your professional network, and get hired. New Worldwide jobs added daily.

A brand in Nigeria is looking for an administrator to manage a creative team.

Talentsquare hiring FASHION ADMINISTRATOR in Nigeria | LinkedIn
Posted 12:00:00 AM. Company DescriptionOur client is a leading company in the retail fashion industry that specializes…See this and similar jobs on LinkedIn.

European brand LC Waikiki is hiring a fashion designer in Cairo.

LC Waikiki hiring Fashion Designer in Cairo, Cairo, Egypt | LinkedIn
Posted 10:38:57 AM. LC Waikiki aims to be the one of the 3 most successful ready-made clothing brands in Europe by…See this and similar jobs on LinkedIn.

Ananse is hiring an e-comm manager to oversee its fashion marketplace

Ananse Africa hiring Fashion Marketplace Ecommerce Manager (6-month contract with possible extension) in Johannesburg Metropolitan Area | LinkedIn
Posted 9:10:45 AM. ResponsibilitiesDigital Marketing Connect Ananse to online audiences, especially targeting global…See this and similar jobs on LinkedIn.

TFG is looking for a brand lead for Markhams at their Cape Town HQ.

TFG (The Foschini Group) hiring Brand Lead - Markham in Cape Town, Western Cape, South Africa | LinkedIn
Posted 2:50:33 PM. The opportunity:Do you aspire to leave your Mark in the industry? Do you want be part of the…See this and similar jobs on LinkedIn.

CXG is looking for freelance luxury brand evaluators across Cape Town, Johannesburg and Durban

4 Jobs in South Africa
Today’s 4 jobs in South Africa. Leverage your professional network, and get hired. New South Africa jobs added daily.